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Brand Newcastle Competition



 Congratulations to the winners of the brand competition

Ist Prize: Join a tug boat crew and be part of the working harbour
Mark Newling (Port Stephens Coaches)

'We intend to brand our coaches with the Newcastle Brand'

2nd Prize: Helicopter ride for two over Newcastle and lunch at Scratchleys
Debra Morrison
'Brand Newcastle displayed on the side of the ferry in our harbour'

3rd Prize: Surf with Mark Richards and breakfast at Estabar
Tim Duggan
'On the wheat silos in Carrington facing south towards Honeysuckle'


Recently, the City of Newcastle unveiled its exciting new identity. The new Newcastle Brand (above) encapsulates the multi-faceted nature of our amazing, vibrant city.

To celebrate the launch of the new Newcastle Brand the City of Newcastle is holding a competition to find the best Novocastrian locations to place the Newcastle branding. The competition will run from June 3 to 18 and is open to all members of the public.

To enter all you need to do is tell us in 25 words or less where we could show off our new brand and you could win a distinctly Newcastle prize that money just can't buy. It might be Nobbys Lighthouse or the Obelisk. Think on a scale of the iconic Hollywood sign. See the images below for some examples.


Entries will be judged by Newcastle Knights star Kurt Gidley, Tourism and Economic Development Manager Simon McArthur and Newcastle Herald journalist Kate Tarala.

Terms and conditions

For more information on the Newcastle Brand go to seechange.visitnewcastle.com.au



1st Prize: Tug boat ride for two

This prize entitles the winner and a friend to a once in a lifetime opportunity to tour Newcastle Harbour aboard one of the tug boats that guide freight ships into port.
(Please be aware this prize is not a harbour cruise and as such the winner must be willing to comply with the towage schedule on the day)


2nd Prize: Helicopter ride over Newcastle and lunch for two at Scratchleys

Second prize is a helicopter ride over Newcastle with a friend followed by lunch for two at harbourside seafood restaurant Scratchleys on the Wharf.


3rd Prize: Surf with Mark Richards and breakfast for two at Estabar

Enjoy a seasonal breakfast for two at Estabar after a surf with five time surfing World Champion Mark Richards
(Surf maximum of two hours between Merewether and Bar Beach strip. Winners are to provide their own equipment and should be competent surfers. This is not a surfing lesson due to liability issues).


How can you enter?

To enter please fill out the online competition entry form. This will automatically send your entry to a member of our team.

Terms and conditions


When does the competition close?

Entries for the competition should be submitted before 5pm on Saturday June 18 2011. 


When will the winners be announced?

The winners of the Brand Newcastle competition will be announced in the Newcastle Herald on Friday June 24 and Monday June 27 2011, on this page and on our facebook page Newcastle, Australia.

For more information please contact Tourism and Economic Development Services on 4974 2244 or This email address is being protected from spambots. You need JavaScript enabled to view it..