Newcastle is the heartbeat of the Hunter and with over 3.3 million visitors, attracts nearly half the region's domestic visitors and 66% of total international visitors. Currently, visitors to Newcastle inject around $722 million of direct expenditure into Newcastle's economy annually and over $1.3 billion of indirect expenditure across key industry sectors including retail, transport and education, equating to over 10,000 jobs.
The Newcastle tourism industry is made up of a range of businesses and organisations, government agencies and operators who work together to unlock Newcastle's potential as a leading tourism, lifestyle and business hub. Some of the key organisations are The City of Newcastle, the Newcastle Tourism Industry Group, Cruise Hunter, Newcastle Business Improvement Associations, accommodation and educational institutions, event organisers and local tourism operators.
Newcastle's Destination Management Plan outlines the visitor profile for the city and the actions being taken to achieve the city's goal of doubling overnight visitation to the Newcastle and NSW by 2020. Click here to view the Destination Management Plan.
THE CITY OF NEWCASTLE – TOURISM AND ECONOMIC DEVELOPMENT SERVICES
The City of Newcastle's Tourism and Economic Development team is responsible for tourism branding, promotion and marketing, product development, destination management and attracting new and exciting events to the city. It also manages business tourism, through the Newcastle Convention Bureau and other economic development initiatives. The Newcastle brand was launched in 2011. The "Newcastle – See Change" brand is designed to change outdated perceptions of the city and to provide a vibrant representation of the revitalisation of a hard working, always changing, world class and genuine city for the future. For more information on the Newcastle brand visit www.seechange.visitnewcastle.com.au
For more information on The City of Newcastle and Council activities visit www.newcastle.nsw.gov.au
NEWCASTLE TOURISM INDUSTRY GROUP
The Newcastle Tourism Industry Group (NTIG) is the peak tourism industry body in Newcastle and its local tourism association. Members are accommodation providers, tour and attraction operators, educational institutions, event organisers and service providers. The NTIG meets monthly in various locations across the city to discuss issues relating to the tourism industry and work on tourism development projects. For more information or to become a member of the Newcastle Tourism Industry Group visit www.ntig.org.au
Newcastle has become a vibrant stopover for cruise ships carrying domestic and international passengers along the east coast of Australia. A division of the Port of Newcastle, Cruise Hunter helps with every facet of a cruise ship visit - from pre-planning, port and shore operations, to tourism liaison. Passengers can also look forward to a friendly wave from locals along the Newcastle Foreshore during cruise ship visits.
Services provided by Cruise Hunter include:
• Festive welcome celebration.
• Visitor Information Booth at berth.
• Friendly meet and greet and volunteer service at berth and at popular inner city locations.
• Experienced tour guides.
• On-site taxi co-ordinator.
• Inner city shuttle service from wharf to retail, eating and beach precincts.
• The port's existing infrastructure and facilities are ideal for cruise ships. Visiting cruise ships generally berth at the Channel Berth, Carrington - a short distance from the city centre with efficient transport connections.
Cruise enquiries: Cruise Hunter Coordinator +61 2 4908 8200 or visit www.portofnewcastle.com.au/Commercial-Opportunities/Cruise
NEWCASTLE BUSINESS IMPROVEMENT ASSOCIATIONS
Newcastle has five Business Improvement Associations (BIAs) which operate as independent organisations on behalf of the local businesses and community members. These organisations play an important role in supporting the improvement of amenities and visitor services, as well as hosting local events and festivals. The five associations are:
Newcastle Now – representing the City centre; Hamilton; Mayfield; Lambton and Wallsend.
Click here for more information on Newcastle's BIAs.